01 / Get in
Make the item buyer-ready.
Costco is an item business. Buyers want the best seller, the heavy hitter, not a brand’s whole line. We build that one item, its pack and its economics before the buyer ever sees it.
- Hero item strategy
- Pack architecture
- Pallet, packaging + configuration
- Price + margin
- Creative built for the warehouse floor
- Sell-in story + buyer positioning















































